Beyond CRM in Utilities
Jon Arnold, managing director for power & utilities at Microsoft just shared with us a great summary of Convergence 2011 in Atlanta. He talks about Microsoft Dynamics CRM for Power & utilities organizations and share some of the highlights from the session he did with Doug Jones, Director – Solutions Engineering, Convergys “Doug highlighted how utilities today could learn more from their customer interactions, including how their customers want to interact with their Utility provider. To better serve the customer, Utilities need to implement what he calls “ Dynamic Decisioning ” Taking action on historical and real-time events and providing products and programs to meet the consumer demands, including the ability to interact differently with customers by using SMS, Email, Social Networking (Twitter, Face Book, etc.).
Go here to read the rest:
Beyond CRM in Utilities
