Restaurant Chain Outback Steakhouse Boosts Guest Loyalty with Social Networking and Cloud Computing
I just come across this Outback case study which demonstrates the typical use of cloud computing platform in enabling quick time-to-market of a marketing campaign and wanted to share it with broader audience. Outback combined Facebook with Windows Azure to create a marketing campaign that offered free appetizer coupons for the first 500,000 visitors of their Facebook fan page.

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Restaurant Chain Outback Steakhouse Boosts Guest Loyalty with Social Networking and Cloud Computing


