LookingGlass – Listening to citizens and acting on social media
LookingGlass is a new technology that Microsoft has developed to make Social Media data (twitter, blogs, Flickr, YouTube, etc.) useful to organisations and to make those conversations happening out on the internet actionable and measurable. As the social media phenomena snowballs, it will be increasingly valuable to Government to listen to and to make proactive use of this information as a way to measure sentiment about policies and initiatives, forge insights about citizens and better target public services. We all hear about how social networks are driving more traffic so it is useful to understand how this environment is changing and evolving to get better traction with public service digital marketing efforts.


