Video Game Retailer Improves Online Experience and Store Traffic with E-Commerce Upgrade
“The in-store pickup feature has been very popular with customers…. By aggressively promoting the in-store pickup feature, we’ve been able to drive increased traffic to the stores.” – Curt Burgess, Director of Online Operations, GameStop An ambitious growth strategy at video game and entertainment software retailer GameStop called for enhancements to the online customer experience, along with tighter integration between online and brick-and-mortar sales channels
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Video Game Retailer Improves Online Experience and Store Traffic with E-Commerce Upgrade
